How an importer uses regenerative agriculture and innovation to future-proof its portfolio

Facing the growing challenges of climate change, biodiversity loss and shifting consumer expectations, Alliance Wine launched an innovation project focused on integrating regenerative agriculture and technology into its supply chain of over 250 wineries.

Through an internal analysis, Alliance discovered that only a small percentage of its partner wineries were using non-conventional, sustainable farming practices. Recognising this as both a challenge and an opportunity, we began identifying impactful, nature-based solutions to address soil degradation and greenhouse gas emissions — while also delivering added value to their wine portfolio.

Soil as a Climate Solution Healthy soils do more than improve grape quality. When soils regenerate and regain their organic matter, they restore natural cycles like carbon sequestration. A living soil — rich in microbial diversity — is key to resilient agriculture and ecosystem stability.

Responsible Wines for a New Generation

Today’s wine drinkers, especially younger generations, are increasingly choosing producers with a commitment to sustainability. This project responds to that trend, creating a differentiated, purpose-driven portfolio for importers.

The Project The initiative brought together wineries from four different countries to test and assess regenerative practices. These included soil health improvements, vine vitality metrics, carbon sequestration tracking, and their impact on final wine quality. Each winery received technical guidance and technology support, including the use of satellite imagery and machine learning tools to measure results.

Outcomes The implementation of regenerative methods not only helped mitigate climate impact, but also improved portfolio quality and value — creating a win-win for producers and consumers.

This type of pragmatic innovation is essential to address today’s global challenges — and ensure the long-term profitability and resilience of the wine industry.